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Connect a TikTok advertiser account for lead forms

Log in with your TikTok for Business account and choose the advertiser account. After that, your TikTok lead ad forms reach Corteksa as records.

5 min

This feature may not be turned on for your account yet — contact support to turn it on.

Before you start · 2 things · for owners
A TikTok for Business account, an owner, admin or operator role on an advertiser account
  • You need: Connect lead ads
  • A TikTok for Business account. A personal account doesn’t work.
  • You must be an owner, admin or operator of an advertiser account in TikTok Ads Manager.

Steps

1
Open Settings → Lead Ads, press Connect, then Connect with TikTok.
2
Log in and approve the permissions.
You come back to Corteksa with a list of the advertiser accounts you’ve authorized.
3
Choose the advertiser account and press Connect.
A connection is created with the status “Active”.

How it works

Forms that are still “In review” on TikTok show up and can be registered; the review only delays the ad from showing.

How it differs from Facebook

Facebook and Instagram
TikTok
Source on the record
Filled in on its own
Not filled in
Lead Form field
Filled in
Filled in
Campaign and ad
Filled in for paid ads
Not filled in
Sending stages to Meta
Available
Not available

To tell TikTok clients apart in reports, rely on the Lead Form field.

If something goes wrong

What you see
Why
What to do
The list of advertiser accounts is empty
The account is personal, you have no role on any advertiser, or the Corteksa app isn’t authorized for your account yet.
Use a TikTok for Business account with a role on the advertiser, or contact support.

A real example

Namaa Academy
The situation

They tried TikTok ads for the “Digital Marketing” course.

What they did
  1. They connected the advertiser account and registered the form on the leads unit.
  2. They filtered the view by the “Lead Form” field to compare TikTok with Facebook.
The result

Within two weeks, they knew which platform brings clients who actually enroll.

A made-up company, to show the idea. The numbers are rounded.

Good to know

One connection per advertiser account.
An advertiser account delivers its clients to one workspace: the last one that connected it.
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