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Every Facebook, Instagram and TikTok limit in one place
Every number and limit for the social media channels, in one table.
At a glance
Item
Limit
Reply window on Messenger and Instagram
24 hours from the client’s last message
Extended employee reply (when turned on)
Up to 7 days
Messenger message length
2,000 characters
Instagram message length
1,000 bytes (about 500 Arabic characters)
Public reply to a comment
8,000 characters
Private reply to a comment
Once, within 7 days, Facebook and Instagram only
Reactions on Instagram
❤️ only
Instagram documents
PDF only
Media sent on TikTok
Images only
Quick reply buttons (automations)
13 buttons, title 20 characters
A page or account
One workspace
Number of pages or accounts
No limit
Unused permission at Meta
Revoked after 90 days
TikTok renewal
Every hour, automatically
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