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Connect an Instagram business account (messages and comments)

Instagram connects through Facebook sign-in. The account must be a business account and linked to a Facebook Page.

6 min
Before you start · 2 things · for owners
An Instagram business account linked to a Facebook Page, a page role for messaging and moderating
  • You need: The Create permission on the Instagram channel
  • An Instagram business account, linked to a Facebook Page.
  • You have a role on the page that allows messaging and moderating.

Steps

1
Open Settings → Instagram DM, and press Connect Instagram.
You will be redirected to Facebook to authorize access to your Instagram Business account. shows.
2
Choose Messages, Comments or both, then accept the permissions.
3
Choose the account.
A session named @account_name shows.
4
Link the session to a unit with Select Units, and add its members with Select Users.

How it works

Only pages that have an Instagram business account linked to them show.

Comments on posts and live videos arrive as chats. See How post comments show up as chats.

The Instagram account shares one authorization with the Facebook Page. If one expires, both stop. See Why did my Facebook, Instagram or TikTok session stop?.

If something goes wrong

What you see
Why
What to do
The account doesn’t show in the list
The account is personal, or it isn’t linked to a Facebook Page.
Switch it to a business account and link it to the page from Instagram.
“Connecting the account for messages needs permission to manage its messages”
You declined the permission.
Reconnect and accept.
“The selected Instagram account wasn’t found”
It’s no longer available to you.
Reconnect.
“This account is connected in another workspace”
It’s connected in another workspace.
Delete its session there first.

A real example

Namaa Academy
The situation

Most leads come from Instagram.

What they did
  1. The owner connected the account for messages and comments.
  2. She linked the session to the “Leads” unit.
The result

Every message and comment became a record ready to distribute.

A made-up company, to show the idea. The numbers are rounded.

Good to know

The account is linked to only one workspace.
Reactions are ❤️ only.
A message can be up to 1,000 bytes, about 500 Arabic characters.
Documents can be sent as PDF only.
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